President Donald Trump’s guarantee of “massive” drops in drug prices in the near future seems to have been a falsehood. On Monday, the pharmaceutical giant Pfizer announced a slew of price increases for many of its best-selling brand-name drugs, including the little blue giant, Viagra. This is the second time Pfizer has increased some of its drugs’ prices this year alone. According to Gizmodo, Pfizer has raised the price of 100 products under its umbrella. The increases—effective as of July 1—are in the neighborhood of nine percent from their previous list prices. Viagra’s list price was $73.85 per 100mg pill in Januar and is now $88.45.
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The class of drugs that Levitra, Viagra, Stendra, and Cialis belong to are called PDE5 inhibitors. They work by relaxing tight blood vessels, allowing more blood to surge into the penis and cause an erection, says Gregory Bales, M.D., an associate professor of urology at the University of Chicago.
The little pills do the trick for more than two-thirds of men with Viagra protects the heart (ED). They also work for guys who simply need them for a short time to get their “confidence back,” says Michael Eisenberg, M.D., director of male reproductive medicine and surgery at Stanford University.