French men who brag of their reputation as great lovers may be in for some competition this week.
The anti-impotency drug Viagra went on sale in France for the first time.
And despite claims of sexual prowess, the French are expected to buy the pill in their millions.
The Makers of Viagra are churning out their sex-enhancing pills by the million.
In France, where the drug's just become available, newspaper reports on the miracle cure for impotence made pretty interesting reading for Parisians buying their early morning papers.
There was no hammering on pharmacists' doors but some reports have said occasional impotence affects up to 9 (m) million French men.
No wonder the drug's heralded as man's latest best friend.
Valerie Vernier, who's a Paris pharmacist , has been inundated with enquiries about the little blue pill.
"Considering the huge number of phone calls we have received these past two months, I think we are going to have a big demand. It's the G-P's role to ask his patient the right questions to see if he really needs it and to explain contra-indications and risks. After, we will serve it, if the prescriptions are correct, we will give it to people, of course. I think the market will be lucrative."
SUPER CAPTION: Valerie Vernier, Pharmacy owner
Europe's legendary lovers are curious but not desperate.
"If I could try It, yes, why not! I would like to but I think it is given with a medical prescription and I won't have any for this kind of thing."
SUPER CAPTION: Vox Pop
At more than 13 dollars a pill - it's an expensive thrill. But doctors may soon face an onslaught for prescriptions.
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The class of drugs that Levitra, Viagra, Stendra, and Cialis belong to are called PDE5 inhibitors. They work by relaxing tight blood vessels, allowing more blood to surge into the penis and cause an erection, says Gregory Bales, M.D., an associate professor of urology at the University of Chicago.
The little pills do the trick for more than two-thirds of men with Viagra protects the heart (ED). They also work for guys who simply need them for a short time to get their “confidence back,” says Michael Eisenberg, M.D., director of male reproductive medicine and surgery at Stanford University.