The flavor and the recipe for Flamin' Hot Cheetos were the brainchild of a janitor working at the Rancho Cucamonga, California Frito Lay factory in the mid-1970s.
Next time you break open a bag of Flamin' Hot Cheetos, know that you're about to take a bite of the American dream.
The flavor and the recipe were the brainchild of a janitor working at the Rancho Cucamonga, California Frito Lay factory in the mid-1970s.
Richard Montañez said the idea came to him when he saw a food vendor put cheese and chile on a bowl of corn. He thought, why not spice up a Cheeto?
After perfecting the recipe he called the company's CEO who asked Montañez to come in and pitch the idea.
He barely spoke English at the time, but forged ahead, getting a book on marketing from the library, packaging his test snacks, and buying a tie.
Clearly, the meeting was a huge success and Flamin' Hot Cheetos are now the company's best-selling product.
That's not the only happy ending, though.
Montañez has since become the executive vice president of multicultural sales and community activation for PepsiCo's North American branch.
He hasn't forgotten where he came from, though, and uses his success to help others, providing scholarships for Latino students and food and clothing for needy families.
"The bite of an American Dream"
AMERICAN DREAM MY ASS!!!! DID YOU KNOW THAT FLAMING HOT CHEETOS ARE MADE OF CARDBOARD, OIL, AND OTHER CHEMICALS?! just know you, children, and adults don't know what they consumed from a toxic chip! ILL PROVE IT!! burn the cheeto until it turns in to a torch. You can smell a hint of cardboard when burnt. The company should be ashamed!
The class of drugs that Levitra, Viagra, Stendra, and Cialis belong to are called PDE5 inhibitors. They work by relaxing tight blood vessels, allowing more blood to surge into the penis and cause an erection, says Gregory Bales, M.D., an associate professor of urology at the University of Chicago.
The little pills do the trick for more than two-thirds of men with Viagra protects the heart (ED). They also work for guys who simply need them for a short time to get their “confidence back,” says Michael Eisenberg, M.D., director of male reproductive medicine and surgery at Stanford University.