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Meet the Janitor Who Invented Flamin' Hot Cheetos

33494 ratings | 2514422 views
The flavor and the recipe for Flamin' Hot Cheetos were the brainchild of a janitor working at the Rancho Cucamonga, California Frito Lay factory in the mid-1970s. Next time you break open a bag of Flamin' Hot Cheetos, know that you're about to take a bite of the American dream. The flavor and the recipe were the brainchild of a janitor working at the Rancho Cucamonga, California Frito Lay factory in the mid-1970s. Richard Montañez said the idea came to him when he saw a food vendor put cheese and chile on a bowl of corn. He thought, why not spice up a Cheeto? After perfecting the recipe he called the company's CEO who asked Montañez to come in and pitch the idea. He barely spoke English at the time, but forged ahead, getting a book on marketing from the library, packaging his test snacks, and buying a tie. Clearly, the meeting was a huge success and Flamin' Hot Cheetos are now the company's best-selling product. That's not the only happy ending, though. Montañez has since become the executive vice president of multicultural sales and community activation for PepsiCo's North American branch. He hasn't forgotten where he came from, though, and uses his success to help others, providing scholarships for Latino students and food and clothing for needy families.
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Text Comments (5510)
Jason Woods (1 day ago)
Iconic asf
• french Fries• (3 days ago)
I love you
gta_player 21 (7 days ago)
Fuck hot chips they will give You cancer
Muhammad Siddiqui (13 days ago)
This guy deserves a special place in Heaven.
Logan Plays (13 days ago)
Lmao they give me diarrhea
I’m choking on some hot Cheetos right now
DisTuber mario (19 days ago)
bless his soul
nainaxo (21 days ago)
bless him
Maciexo (22 days ago)
He needs a novel prize award 😂😂😂
Sshhh..LetsTalkSmack (23 days ago)
Well will someone tell him to make the *clear* bags of Cheetos again. And the *blue grab bags*. And change the *recipe* back. And make the xxtra hot Cheetos *XXTRA HOT AGAIN!* 🤗 🙏🏾-sincerely a hot Cheeto addict.
O'Eina C (23 days ago)
Wow! just wow!
Shamsó Amoré (24 days ago)
I want some😍🤞🏽🤞🏽
Who else is eating hot Cheetos or normal Cheetos ?
THE_GOLDEN_GAMER 1738 (29 days ago)
He deserves a noble prize
Thanks for making me lose my gallbladder from all the hot cheetos I ate
Kermit Sweet Tea (30 days ago)
Yaasss! Thank you! Mucho gracias! I love me some hot Cheetos, and some Sabritones.
Claudia love vely (1 month ago)
What happen to chettos ball there so good
Alejandro Lopez (1 month ago)
#KeepAmericaGreatBecaseItHasAlwaysBeemGreat
CHEEZ DOODLES (1 month ago)
Cheetos don't got shit on cheese doodles
Coo 6112 (1 month ago)
Cheese and chili is an elote
Mecca moo (1 month ago)
I love him so much. He made everything clear in life. ThanX hero.😭
supa MEGA jesus (1 month ago)
0:50 messi with pepsi
Kayla's moon aurora (1 month ago)
this is how i repect janitors
Kecia Allen (1 month ago)
God bless him
Lil back (1 month ago)
I hope he got a lottaaaa money, bless his soul 😫
Princess Yona (1 month ago)
Lil back 😂😂😂😂 amen
Nova Rodriguez (2 months ago)
Im eating flamin hot cheetos right now yum
Joury .R (2 months ago)
God bless that man
Weraa Neew (2 months ago)
Who's watching these and eating flamin hots
Isabella (2 months ago)
I’m eating them rn lol
김리버랜드 (2 months ago)
I'm eating some rn
Lamborghini Boy (2 months ago)
Who was watching while eating hot Cheetos like if you were
Bryan Mellomane (2 months ago)
Mexicans are gonna be proud of there self...
Marcos Bautista (2 months ago)
Now that janitor has to clean up bags of cheetahs on the floor
Marcos Bautista (2 months ago)
G
Morgan Betham (2 months ago)
Now people put them on everything
NOTIFICATIONS OFF (2 months ago)
Hero 🙌🙌🙌
hamdan hassan (2 months ago)
He gave me happiness
Kyrah Brooks (2 months ago)
This man. Made the most legendary snack. Of all time.
ToastyTim (2 months ago)
Hey look it’s dad
gugu&angel-toys montejo (2 months ago)
Thank you Richard for this 😢😭 I love 🔥 cheetos
BEGONE THOT (2 months ago)
THANK YOU FOR MAKING HOT CHEETOS MUAH IM EATING SOME RN SO MUCH LOVE TO YOU MUAH MUAH
Chris Uchiha (2 months ago)
What about ranch cheetos
Angel S. (2 months ago)
So this is the guy who put burnt cardboard on them
Fluffy Slushy (2 months ago)
I love him
gold dark (2 months ago)
Thank you i am so proud and glad to be mexicana
Liam Gamer (2 months ago)
why does he look like an idian tech support scammer
Vegeta SuperSaiyanBlue (2 months ago)
if it wasnt for you my life would be ended
Trick shot Boi 101 (2 months ago)
*My Idle*
Richard Sanchez (2 months ago)
When were hot Cheetos first made
Whip A Dooodle (2 months ago)
This guy is my idol...
xUglyAvacado (2 months ago)
who’s eating hot Cheetos while watching thus
lyra hgkdjfjtjkf (2 months ago)
I am eating them right now
The animating Kid (2 months ago)
It’s not called hot chettos It’s called heaven in a bag
Ricky Chen (2 months ago)
Every time Donald Trump eats this he thinks The person who made this is good
Cupicorn Daylo (2 months ago)
The thumbnail made me more hungry
Mia Lopez (2 months ago)
God bless him
Flask (2 months ago)
Janitor to a hero....
Undeniable (2 months ago)
Why in the end you say needy people ? I pretty sure people are not needy they are in need.
Lazy Jessie (3 months ago)
Thank you Richard😂
Senterrious Mitchell (3 months ago)
Clickbait
Fortnite Item Shop (3 months ago)
I have never tasted a cheetos
Min Min (3 months ago)
Thank you Richard You deserve better sir You’re amazing
PIKACRAFTS :3 (3 months ago)
When Mexicans comes up with great ideas
ccool rocka (3 months ago)
Literally walked to cvs and got me a bag after watching this
Ninjango Dude (3 months ago)
...
K0MPL3X_-REKZ- (3 months ago)
Cucamonga😂😂 if y'all seen friday part 2 then you guys know why I'm laughing
why ? (3 months ago)
Thank you sir for want you have brought to this world finally some good fucking food
Brandon Hernandez (3 months ago)
latino excellence
Ezekiel Bernabe (3 months ago)
"The bite of an American Dream" AMERICAN DREAM MY ASS!!!! DID YOU KNOW THAT FLAMING HOT CHEETOS ARE MADE OF CARDBOARD, OIL, AND OTHER CHEMICALS?! just know you, children, and adults don't know what they consumed from a toxic chip! ILL PROVE IT!! burn the cheeto until it turns in to a torch. You can smell a hint of cardboard when burnt. The company should be ashamed!
Jose Lopez (3 months ago)
Thank u
Just Random Life (3 months ago)
We don't have these in Malaysia... ☹
Ami Ceja (3 months ago)
I used my all my allowance money to buy cheetos everyday and it was worth it!
Bryan Rodriguez (3 months ago)
Proud to be Mexican 🇲🇽
Lavishy (3 months ago)
I found my jesus
I just had aa large sized bag in 39 seconds.ive beem practicing
Trash can Joe (3 months ago)
I live at rancho
Tamarie Mccloud (3 months ago)
thank the gods for him
That1Mexican (3 months ago)
And who said Mexicans aren't smart
Zoosh Creations (3 months ago)
I’m watching this while eating hot Cheetos
Sir HorsesAround (3 months ago)
*cream cheese*
wolf hunter (3 months ago)
I love being mexican
verntex (3 months ago)
#RanchoCucamongaGang
Idk_what_to _meme_this (3 months ago)
This man is a genuines
Nour _The_Nutella (3 months ago)
He needs to be rich rn cuz all of the Cheetos I buy ;-; I buy over 10099000000 a year
Ruwaida Abdi (3 months ago)
I expected that someone better did it But good job
J.Fragoso (3 months ago)
I cant eat flamin hot Cheetos because I dont like when I poop 200 degree shit
Tree Toxic (3 months ago)
hes my daddy
Dank Kermit Puta (3 months ago)
I like food
Mar isaYT (3 months ago)
He made black ppl get all crazy about those
Dark Prince (3 months ago)
Yesss
Jude Dailys (3 months ago)
A BIG SALUTE FOR THIS GUY💕👏🏼
Nicholas Abdool (3 months ago)
funniest thing he made this amazing product yet u dont know what its made of Cardboard.
Kristi (3 months ago)
The only why I watched this video is because I’m actually eating hot Cheetos right now
Spunow (3 months ago)
From janitor to vice executive President.
TSM_ Gamingkid510 (3 months ago)
Hi
Misty Garcia (3 months ago)
Yummy! Best chips ever.
Paul Chung (3 months ago)
Respect
MYnameIsLION (3 months ago)
dont click read more i said dont ur almost there sike i like fortnite im as [absolutely suicidal] ur getting close great job heres a cookie
MYnameIsLION (3 months ago)
comment ur favorite Cheetos mine is jalapeno
GoldJet (3 months ago)
Beast
iczz (3 months ago)
What a fuckin legend

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