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Meet the Janitor Who Invented Flamin' Hot Cheetos

33354 ratings | 2493618 views
The flavor and the recipe for Flamin' Hot Cheetos were the brainchild of a janitor working at the Rancho Cucamonga, California Frito Lay factory in the mid-1970s. Next time you break open a bag of Flamin' Hot Cheetos, know that you're about to take a bite of the American dream. The flavor and the recipe were the brainchild of a janitor working at the Rancho Cucamonga, California Frito Lay factory in the mid-1970s. Richard Montañez said the idea came to him when he saw a food vendor put cheese and chile on a bowl of corn. He thought, why not spice up a Cheeto? After perfecting the recipe he called the company's CEO who asked Montañez to come in and pitch the idea. He barely spoke English at the time, but forged ahead, getting a book on marketing from the library, packaging his test snacks, and buying a tie. Clearly, the meeting was a huge success and Flamin' Hot Cheetos are now the company's best-selling product. That's not the only happy ending, though. Montañez has since become the executive vice president of multicultural sales and community activation for PepsiCo's North American branch. He hasn't forgotten where he came from, though, and uses his success to help others, providing scholarships for Latino students and food and clothing for needy families.
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Text Comments (5544)
Nova Rodriguez (4 days ago)
Im eating flamin hot cheetos right now yum
Joury .R (4 days ago)
God bless that man
Weraa Neew (6 days ago)
Who's watching these and eating flamin hots
Bellaz (8 days ago)
I’m eating them rn lol
김리버랜드 (10 days ago)
I'm eating some rn
Lamborghini Boy (13 days ago)
Who was watching while eating hot Cheetos like if you were
Bryan Mellomane (13 days ago)
Mexicans are gonna be proud of there self...
Marcos Bautista (14 days ago)
Now that janitor has to clean up bags of cheetahs on the floor
Marcos Bautista (14 days ago)
G
Morgan Betham (15 days ago)
Now people put them on everything
NOTIFICATIONS OFF (19 days ago)
Hero 🙌🙌🙌
hamdan hassan (19 days ago)
He gave me happiness
Kyrah Brooks (20 days ago)
This man. Made the most legendary snack. Of all time.
An acoustic child (20 days ago)
Hey look it’s dad
Thank you Richard for this 😢😭 I love 🔥 cheetos
BEGONE THOT (23 days ago)
THANK YOU FOR MAKING HOT CHEETOS MUAH IM EATING SOME RN SO MUCH LOVE TO YOU MUAH MUAH
Chris Uchiha (23 days ago)
What about ranch cheetos
Angel S. (23 days ago)
So this is the guy who put burnt cardboard on them
ElFluffey (24 days ago)
I love him
gold dark (24 days ago)
Thank you i am so proud and glad to be mexicana
Liam Gamer (24 days ago)
why does he look like an idian tech support scammer
Vegeta SuperSaiyanBlue (24 days ago)
if it wasnt for you my life would be ended
Just Archie (25 days ago)
*My Idle*
Richard Sanchez (26 days ago)
When were hot Cheetos first made
Whip A Dooodle (26 days ago)
This guy is my idol...
xjustviv playzx (26 days ago)
who’s eating hot Cheetos while watching thus
lyra hgkdjfjtjkf (27 days ago)
I am eating them right now
The gaming Bacon (28 days ago)
It’s not called hot chettos It’s called heaven in a bag
Ricky Chen (28 days ago)
Every time Donald Trump eats this he thinks The person who made this is good
Cupicorn Daylo (29 days ago)
The thumbnail made me more hungry
Mia Lopez (29 days ago)
God bless him
Leo M (1 month ago)
Take that Trump 🤘🤘🇲🇽🇲🇽
Flask (1 month ago)
Janitor to a hero....
Undeniable (1 month ago)
Why in the end you say needy people ? I pretty sure people are not needy they are in need.
Lazy Jessie (1 month ago)
Thank you Richard😂
Senterrious Mitchell (1 month ago)
Clickbait
Maurijavaisu (1 month ago)
I have never tasted a cheetos
Owen Heath (1 month ago)
That’s where I live
Music / SWF (1 month ago)
Thank you Richard You deserve better sir You’re amazing
PIKACRAFTS :3 (1 month ago)
When Mexicans comes up with great ideas
ccool rocka (1 month ago)
Literally walked to cvs and got me a bag after watching this
Ninjango Dude (1 month ago)
...
K0MPL3X_-REKZ- (1 month ago)
Cucamonga😂😂 if y'all seen friday part 2 then you guys know why I'm laughing
why ? (1 month ago)
Thank you sir for want you have brought to this world finally some good fucking food
Brandon Hernandez (1 month ago)
latino excellence
Ezekiel Bernabe (1 month ago)
"The bite of an American Dream" AMERICAN DREAM MY ASS!!!! DID YOU KNOW THAT FLAMING HOT CHEETOS ARE MADE OF CARDBOARD, OIL, AND OTHER CHEMICALS?! just know you, children, and adults don't know what they consumed from a toxic chip! ILL PROVE IT!! burn the cheeto until it turns in to a torch. You can smell a hint of cardboard when burnt. The company should be ashamed!
Jose Lopez (1 month ago)
Thank u
Just Random Life (1 month ago)
We don't have these in Malaysia... ☹
Ami Ceja (1 month ago)
I used my all my allowance money to buy cheetos everyday and it was worth it!
Bryan Rodriguez (1 month ago)
Proud to be Mexican 🇲🇽
JiNX_LAViSH (1 month ago)
I found my jesus
Deal with the best (1 month ago)
I just had aa large sized bag in 39 seconds.ive beem practicing
Trash can Joe (1 month ago)
I live at rancho
Tamarie Mccloud (1 month ago)
thank the gods for him
That1Mexican (1 month ago)
And who said Mexicans aren't smart
Zoosh Creations (1 month ago)
I’m watching this while eating hot Cheetos
Sir HorsesAround (1 month ago)
*cream cheese*
azzyland lover (1 month ago)
I love being mexican
iiFrostBite (1 month ago)
#RanchoCucamongaGang
Idk_what_to _meme_this (1 month ago)
This man is a genuines
Nour _The_Nutella (1 month ago)
He needs to be rich rn cuz all of the Cheetos I buy ;-; I buy over 10099000000 a year
Ruwaida Abdi (1 month ago)
I expected that someone better did it But good job
J.Fragoso (1 month ago)
I cant eat flamin hot Cheetos because I dont like when I poop 200 degree shit
Tree Toxic (1 month ago)
hes my daddy
Dank Kermit Puta (1 month ago)
I like food
{Mar isa} (1 month ago)
He made black ppl get all crazy about those
Hmm Yes intresting (1 month ago)
Yesss
Jude Dailys (1 month ago)
A BIG SALUTE FOR THIS GUY💕👏🏼
Nicholas Abdool (1 month ago)
funniest thing he made this amazing product yet u dont know what its made of Cardboard.
Infires_ Man (1 month ago)
Who else is eating hot Cheetos while watching this
Kristi (1 month ago)
The only why I watched this video is because I’m actually eating hot Cheetos right now
Spunow (1 month ago)
From janitor to vice executive President.
TSM_ Gamingkid510 (1 month ago)
Hi
Misty Garcia (1 month ago)
Yummy! Best chips ever.
Paul Chung (1 month ago)
Respect
MYnameIsLION (1 month ago)
dont click read more i said dont ur almost there sike i like fortnite im as [absolutely suicidal] ur getting close great job heres a cookie
MYnameIsLION (1 month ago)
comment ur favorite Cheetos mine is jalapeno
GoldJet (1 month ago)
Beast
Icz (1 month ago)
What a fuckin legend
Jake Bakes Snakes (1 month ago)
Thank you Richard Montanēz for creating such a masterpiece
NGTV (1 month ago)
This guy is easily a GOAT.
xF8ed Gamer (1 month ago)
You can also light a Cheeto like a candle
AgPlan - Agario (1 month ago)
Too bad it’s made out of carboard.
VicsterN (1 month ago)
Wow. I really didn't know that! Nice! (Also, the description is just captions. 10/10.)
seyam Kabir (1 month ago)
I love these
BabyMahdy (1 month ago)
HE IS SO NICE HE GIVES FOOD CLOTHES AND BUYS SCHOLARSHIPS AND MADE HOT CHEETOS *EXPLODES*
Clorox Bleach (1 month ago)
I LOVE HIM SO MUCH
Blue fistgamer (1 month ago)
*cough cough* Card box
Mind (1 month ago)
Love u
TIMOTHY SPENCER JR (1 month ago)
They got card board in them
NightLock (1 month ago)
Where exactly is the "Meet" part of the title?
Gorbeast gaming (1 month ago)
https://youtu.be/4K9-Jld17gw
Gorbeast gaming (1 month ago)
https://youtu.be/4K9-Jld17gw
Curious Orange (1 month ago)
All the blacks and thots love him and he is proboly their role model
RampagePlayZ (1 month ago)
For real hot cheetos are made with some kind of cardborad
(((Multicultural)))
Grapefruit Fanatic (1 month ago)
Bless that man’s soul.
Memer boi (1 month ago)
Eating while watching lol
Ben Page (1 month ago)
What a legend
Jorge Chavez (1 month ago)
i love red Cheetos so much i eat them everyday 🤤
I eat thesd chips 4 times a day

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