vitaMedMD™ is a specialty pharmaceutical company providing best in class prescription and non-prescription healthcare products focused on improving the health, wellness and quality of life for women of all ages.
A division of TherapeuticsMD™, vitaMedMD combines the latest scientific recommendations with ongoing feedback from both doctors and their patients to maintain its high quality standards within the women's healthcare market.
In 2012, vitaMedMD launched our first prescription-only prenatal vitamins, vitaMedMD Plus Rx and vitaMedMD One Rx. These innovative prenatal multivitamins are the only branded prenatal multivitamins with Quatrefolic® and life'sDHA™. Additionally, we launched vitaMedMD RediChew™ Rx, the only easy to chew, vanilla flavored chewable tablet with Quatrefolic.
Visit us at www.vitaMedMDRx.com to learn more about our prescription prenatal vitamins.
Visit us at www.vitaMedMD.com to learn more about our non-prescription dietary supplements and women's healthcare products.
TherapeuticsMD is a specialty pharmaceutical company focused on creating safe and effective branded and generic prescription, and over-the-counter products targeted exclusively for women. We are driven to pursue the development and commercialization of three advanced hormone replacement products designed to alleviate the symptoms of and reduce the health risks resulting from menopause-related hormone deficiencies. These development candidates have received Investigational New Drug acceptance by the U.S. Food and Drug Administration.
OUR GROWTH STRATEGY
TherapeuticsMD goal is to become the recommended women's healthcare company by health care providers to all patients by developing into a new standard with a complete line of products under one quality brand. Key elements of the TherapeuticsMD strategy to achieve this goal are as follows:
Exclusive Focus on Women's Health Issues. We plan to focus exclusively on women's health issues to enable us to build long-term relationships with women as they move through their life cycles of birth control, pregnancy, child birth, and pre and post menopause.
Focus on Hormone Replacement Products. We plan to focus our efforts on development, clinical trials, and commercialization of three hormone replacement products designed to alleviate the symptoms of and reduce the health effects resulting from menopause-related hormone deficiencies, including hot flashes, osteoporosis, vaginal dryness, and provide equivalent efficiency at lower doses, enabling enhanced side effect profile compared with competing products.
Marketing Emphasis. We plan to maintain an emphasis on large group OB/GYN practices that provide opportunities to large patient bases and that are receptive to the data and savings we provide that facilitate them in negotiating contracts with payors.
Geographical Expansion. We plan to expand our geographic market and sales team to cover the entire country by the end of 2013.
Multiple Distribution Channel. We are pursuing multiple distribution channels, including physicians and pharmacies through our sales force, and the internet.
Introducing New Products. We are introducing new products to build upon the introduction of our first three vitaMedMD prescription products and our Prena1 generic line of prenatal vitamins in 2012, as well as our proposed hormone replacement products.
TherapeuticsMD's flagship brand, vitaMedMD™, includes a full range of products targeted for women's health and associated with pregnancy, child birth, nursing, post birth and menopause. TherapeuticsMD's OTC products includes prenatal vitamins, DHA, iron supplements, calcium supplements, Vitamin D supplements, women's multivitamins, natural (non-hormonal) menopause relief, and scar reduction creams. In 2012, TherapeuticsMD TXMD launched three prescription-only branded and three generic prenatal vitamins.
TherapeuticsMD TXMD sells its prescription and OTC products through physician offices, retail pharmacies and directly to consumers through various online portals and partnerships. Utilizing a national direct sales force in large metropolitan areas selling products into 46 states, TherapeuticsMD TXMD has quickly developed relationships with many of the largest OB/GYN groups in the U.S. These physicians then refer patients directly to TherapeuticsMD's online portal for orders and refills. In addition, physician practices that choose to dispense TherapeuticsMD's products directly to their patients from their offices earn revenue from the sale of the products.