A microbrewery or craft brewery is a brewery that produces small amounts of beer, typically much smaller than large-scale corporate breweries, and is independently owned. Such breweries are generally characterized by their emphasis on quality, flavor and brewing technique. As the movement grew and some breweries expanded their production and distribution, the more encompassing concept of craft brewing emerged. A brewpub is a pub that brews its own beer for sale on the premises. Although the term “microbrewery” was originally used in relation to the size of breweries, it gradually came to reflect an alternative attitude and approach to brewing flexibility, adaptability, experimentation and customer service.
Although the trend of microbrewing had been quite popular in other countries, India is quite a new entry in craft beer. However, India is ranked 3rd in the world with 55% growth in alcohol consumption in last two decade. 30% of Indian population consume alcohol and it is growing with the growing middles class.
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