In over 60 locations, signage to enhance residential/visitor experience
FOR IMMEDIATE RELEASE
June 22, 2015
(Huntsville, AL) – What’s the deal with all of those poles going up in downtown Huntsville? They are the beginnings of installation for new wayfinding, or directional, signage for downtown Huntsville. The City of Huntsville, in conjunction with the Huntsville/Madison County Convention & Visitors Bureau (CVB), unveiled the finished product and design of the signs today at a news conference. The location of the first sign to complete installation is located at the southeast corner of Courthouse Square near Harrison Brothers Hardware. Eight different sizes and versions of this wayfinding signage will be installed in strategic areas throughout downtown. (See signage renderings on page 5)
Installation will occur throughout the summer.
Locations for the signage extend from I-565 near the Washington Street exit on the northern boundary of downtown Huntsville, south to Governor’s Drive, west to Memorial Parkway and east to the edges of the Twickenham and Old Town Historic Districts. (See attached map on page 5 for signage locations*) *Some signage locations are still subject to change.
“Downtown is our central gathering place, and we want everyone to feel at home here in the heart of the City,” said Mayor Tommy Battle. “For visitors and residents to truly be comfortable, they need to be able to find their way around to attractions, public parking, and the popular arts & entertainment districts. The signs provide a polished look and are a helpful tool for citizens to enjoy our growing and thriving downtown.”
In all, approximately 65 signs will be installed in downtown Huntsville helping visitors and residents alike easily find key destinations such as the Von Braun Center, the Visitor Center, the Twickenham Historic District, the EarlyWorks Family of Museums, the Huntsville Museum of Art, the Arts & Entertainment Districts and more. Three larger, stone-based “gateway” signs will adorn key downtown Huntsville entry points.
Downtown Huntsville’s Twickenham, Old Town and Arts & Entertainment districts will have their own, branded icons on signage representing the diverse culture and character of the locations. (See attached examples on page 6)
“We’re excited to unveil, with the City of Huntsville, the new wayfinding signage as it presents a clear and unified ‘welcome’ to Huntsville’s city-center,” President/CEO of the Huntsville/Madison County CVB Judy Ryals said. “A big piece of the puzzle when it comes to enhancing Huntsville’s reputation as a visitor and meeting destination is having a vibrant, identifiable downtown that is easy to navigate. These signs will make our visitors’ experiences even better and hopefully promote more return trips and increased word-of-mouth recommendations.”
The design of the signage is centered on a water element representing Big Spring, the original water source for the City of Huntsville and the current location of Big Spring International Park.
Downtown wayfinding signage has been in the works since 2010, when representatives from the City of Huntsville and the Huntsville/Madison County Convention & Visitors Bureau formed an exploratory committee including Marie Bostick, former City of Huntsville manager of planning and zoning administration, Ken Newberry, planner for the City of Huntsville, Kelly Schrimsher, Director of Communications – Office of the Mayor, Jennifer Moore, CVB Vice President of Tourism and Judy Ryals, CVB President/CEO.
The CVB sincerely appreciates Alabama State Senator Arthur Orr’s assistance in getting this project off the ground. Senator Orr was instrumental in securing initial grant funding. The City of Huntsville embraced the project and oversaw its implementation.
Designed by Virginia-based Frazier Associates, the production of the signage was completed by Tuscaloosa-based company Knight Sign Industries (KSI).
Ultimately, the look, feel, and direction of the signage was determined by a committee of downtown community leaders including City Council President Mark Russell, The Arts Council Executive Director Allison Dillon-Jauken, Von Braun Center Executive Director Steve Maples, President/CEO of Downtown Huntsville, Inc. Chad Emerson, City of Huntsville Manager of Urban and Long Range Planning Dennis Madsen and additional representatives from the City of Huntsville and CVB. (A complete listing of committee members can be found on page 6)
Jessica Carlton Kelly Schrimsher
Marketing Manager, CVB Director of Communications, Office of the Mayor
901.605.9774 (c) 256-503-5032 (c)